George Zeppenfeldt, National President at Association of Hispanic Healthcare Executives and National Hispanic Chamber of Commerce on Health welcomed everybody to the conference The Affordable Care Act: Enrolling Uninsured Latinos Through Digital Media.
The conference was held in Manhattan on October 8th, 2013. Rebecca K. Jackson, head of External Affairs, Outreach and Marketing for the NY State of Health Department, talked about the Hispanics and the NY State of Health, how to get access to the system and how much it cost.
Marcelo Rodriguez is a Hispanic Marketing Specialist at Grupo Parada, and talked about the best way to connect on the Internet. Rodriguez’s work focuses on connecting healthcare institutions with Hispanic consumers in the U.S. He uses web metrics and the constant optimization of digital marketing campaigns to meet the culturally specific needs of Hispanic consumers.
Marcelo is currently Chairman of the Technology Committee for the Association of Hispanic Healthcare Executives and has been a consultant for clients like Acacia Network, the Woodrow Wilson National Fellowship Foundation, the Hispanic Educational Technology Services consortium, and Latin media enterprise Portada.
“I have been working with Marcelo and Grupo Parada for about 5 years now, and I can say that their work has been outstanding. Two years ago we had the opportunity to recognize them as Marketing Company of the Year at AHHE’s awards Gala because they have worked hard to become outstanding leaders in the industry and in the Latino community,” said George Zeppenfeldt during the conference.
Kelsey Price, Researcher at Google, focused on US Hispanic mobile market and health. Price is currently a Senior Account Manager on the US Hispanic Advertising Team at Google. She is responsible for creating, executing, and growing digital campaigns that help Fortune 500 advertisers reach the US Hispanic audience. She works across all product types (search, display, video) to support innovative digital solutions in the US Hispanic space and is particularly passionate about mobile.
This event ended with a networking reception.