The NYC Health Department is supporting this year’s Nicotine Patch & Gum Giveaway (March 1 – March 16) with the partnering of 12 digitally savvy New Yorkers to highlight what “Quitting is…” to them.
The digital PSA poster campaign was created for each individual with the intent of:
- Showing a fun, collage-style representation of their feelings about what quitting means to them and what they envision quitting smoking to look like.
- Highlighting one poster every weekday on the NYC Quits Facebook and Twitter leading up to the end of the giveaway on March 16th.
- Ensuring a mix of individuals who are non-smokers, ex-smokers, and those directly affected personally by smoking.
The goal of this initiative is to put an optimistic view on the somewhat ominous task of quitting. These are real New Yorkers whose creative input hopefully shows smokers what they can look forward to after ditching cigarettes.
